Thursday, August 28, 2008

Furla: personalized equivalent brand No.3

Coccinelle: quality and price

Established 26 years of Coccinelle admitted in September last year, from MB Melwani company agents, has been two and a corner store. Global has 29 stores.

Agents of Shanan (Shabnam Melwani-Reis) said, Coccinelle is targeted at local emphasizes practical and aesthetic needs of women, to provide suitable for modern women on various occasions, needs and personality of the Name brand handbags.
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Furla: personalized equivalent brand No.2

Established 76, Furla operating the brand image is: mature, feminine, a little humor fun personality attitude. Sarah said: "Furla allow women to Name brand handbags relaxed attitude, in particular point. Fish and ice-cream shaped key holder is lovely."

A section of the hard-leather, modern enough shape.

Brand elements of the design and quality, not quality, brand and reputation is not at all. Sarah said that the quality is first-hand feel, because Italy has a long history of craft manufacture leather, soft material, by the details of texture better. The Name brand handbags prices from 120 yuan to 1,200 per month.
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Furla: personalized equivalent brand No.1

Summer is full of color Name brand handbags, for outbound. Last Friday, Furla opened in the Ngee Ann City flagship store in Asia, an area of 1,100 square feet, is the brand in the first five outlets in Singapore. Last year, 168 stores worldwide turnover of 85 million euros (about 100 million 72 million Singapore dollars), accounting for 30% of the Asian market.

In the fashion industry, with the largest brand appeal.

Furla global director Sara Ferrero respondents said: "Name brand handbags manufactured in Italy or France, has no big difference between the brand and only the difference between non-brand, brand personality is the focus of shape when we brought France's Hermes, is A classic, the extraordinary, outstanding quality of taste; Italy is the Gucci fashion, modern women, is actually talking about two people. "
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